Lane 1
Journalists
| Name | Outlet | Beat | Contact | Angle | Status |
|---|---|---|---|---|---|
| Mara Chen Covered your competitor's funding in March; pitch the mid-market angle, not the product. | SecureOps ReviewAI cites this outlet in your category | Mid-market cyber | mara@example.com | Security operations without enterprise overhead | Pitched |
| Evan Brooks Uses practitioner data in every feature; lead with your response-time benchmark. | CyberTrade WeeklyAI cites this outlet in your category | Channel security | evan@example.com | How partners reduce breach response time | Not started |
| Priya Raman Frequently quotes operators rather than vendors; offer your customer as the source. | The CISO LedgerAI cites this outlet in your category | Buyer strategy | priya@example.com | The hidden cost of oversized security stacks | Placed |
| Noah Feld Recently asked for contributed checklists and accepts concise practitioner pitches. | Cloud Defense Journal | Cloud risk | noah@example.com | A practical cloud-control checklist | Not started |
| Tessa Ward Your Canadian footprint makes the regional evidence stronger than a broad product story. | Security Channel CanadaAI cites this outlet in your category | Canadian MSPs | tessa@example.com | What Canadian mid-market buyers need from MSPs | Pitched |
| Julian Price Writes narrowly scoped explainers; propose three overlooked controls with evidence. | Identity Briefing | Identity and access | julian@example.com | Identity controls growing firms overlook | Not started |
| Sofia Grant Needs a wider business trend; bring aggregated buyer evidence, not a company announcement. | The Business LedgerAI cites this outlet in your category | Technology | sofia@example.com | Why mid-sized firms are changing cyber buying | Pitched |
| Daniel Hart Connect the story to governance and cost rather than technical features. | National Commerce | Enterprise and policy | daniel@example.com | Cyber resilience as a board-level operating issue | Not started |
| Amelia Stone A customer-led case study gives this the human consequence her column needs. | The Daily RecordAI cites this outlet in your category | Business innovation | amelia@example.com | The security gap facing growing businesses | Placed |
| Marcus Lee He compares categories; offer a neutral buying framework and disclose your perspective. | Market Current | B2B technology | marcus@example.com | What buyers misunderstand about managed security | Not started |
Lane 2
Top 10 lists
| List | Editor | Contact | Placement cost | Deadline | Status |
|---|---|---|---|---|---|
| Top Canadian Cybersecurity Firms Northwind meets the geography and company-size criteria; submit the customer proof first. | Leah Morgan | leah@example.com | $0 | Rolling | Pitched |
| 10 Security Partners for Growing Teams Editorial inclusion is free; the paid package adds distribution but does not affect ranking. | Owen Blake | owen@example.com | $450 sponsorship option | Nov. 14 | Not started |
| Best Managed Security Providers The methodology rewards third-party reviews; secure two fresh customer references before applying. | Rina Patel | rina@example.com | $0 | Jan. 20 | Placed |
| Cyber Tools Mid-Market Buyers Trust Pitch the verified outcomes for the unpaid shortlist; treat the profile upgrade separately. | Cameron Wells | cameron@example.com | $750 profile upgrade | Rolling | Not started |
| Canada's Security Companies to Watch The editor favors expansion evidence; lead with retention and regional hiring. | Ana Roy | ana@example.com | $0 | Feb. 28 | Pitched |
Lane 3
Partner and association sites
| Site | Contact | Fee | What to ask for | Status |
|---|---|---|---|---|
| Canadian Cyber Alliance Its member pages appear in category answers; ask for a detailed expertise description. | partners@example.comAI cites this outlet in your category | $600/year | Member profile and expert directory listing | Placed |
| Mid-Market Technology Council A neutral guide on evaluating providers fits its editorial calendar next quarter. | editor@example.com | $0 for members | Contributed buyer guide | Pitched |
| Cloud Partner Network The solution directory is cited more often than partner news; prioritize the permanent profile. | alliances@example.comAI cites this outlet in your category | $1,200/year | Verified solution page | Not started |
| Ontario Business Security Forum Package your existing checklist as a non-promotional resource for members. | programs@example.com | $350/year | Resource-library inclusion | Not started |
| B2B Trust Coalition Its standards pages rank for trust questions; connect your evidence directly to the framework. | membership@example.comAI cites this outlet in your category | $900/year | Case study and standards profile | Pitched |
Lane 4
Speaking stages
| Event | CFP contact | Deadline | Cost | Status |
|---|---|---|---|---|
| Secure Growth Summit The audience is your exact buyer; propose a customer-led session on avoiding tool sprawl. | cfp@example.com | Oct. 18 | $0 | Pitched |
| Canadian CISO Exchange Panels are invitation-led, but its research chair accepts benchmark data for consideration. | program@example.comAI cites this outlet in your category | Dec. 2 | $0 | Not started |
| Mid-Market Cloud Forum Submit to the editorial track first; use the partner track only if the topic is rejected. | speakers@example.com | Jan. 12 | $500 partner track | Not started |
| Risk Leaders Toronto A local customer and a practical incident lesson would fit its short evening format. | events@example.com | Rolling | $0 | Placed |
Lane 5
Awards
| Award | Fee | Deadline | Why it's cited | Status |
|---|---|---|---|---|
| Canadian Cyber Excellence Awards Enter the customer impact category; the product category is crowded and less relevant. | $395AI cites this outlet in your category | Nov. 30 | Established category pages and named judges | Not started |
| B2B Trust Innovators Your strongest proof is the documented reduction in response time, not feature breadth. | $0 | Jan. 15 | Transparent criteria and durable winner profiles | Pitched |
| Mid-Market Security 50 The judges weight growth and customer retention; gather both metrics before submitting. | $250AI cites this outlet in your category | Feb. 8 | Annual list frequently referenced by trade outlets | Placed |
| Partner Impact Awards Submit jointly with your strongest channel partner to make the outcome credible. | $150 | Mar. 1 | Winner stories syndicated by association partners | Not started |
Lane 6
B2B influencers
| Name | Platform | Contact | Angle | Status |
|---|---|---|---|---|
| Jules Mercer Their audience responds to practical diagrams; offer anonymized decision data for a carousel. | jules@example.com | A teardown of the mid-market security buying process | Pitched | |
| Samira Holt She accepts expert commentary, but only when it includes numbers and a clear counterpoint. | Risk Signals newsletterAI cites this outlet in your category | samira@example.com | Why smaller teams need a different security stack | Not started |
| Theo Park A contrarian operator story fits his interview format better than a trend prediction. | The Secure Operator podcast | theo@example.com | What enterprise security advice gets wrong for growing firms | Placed |
Export your targets to CSV or your mailing tool.
Choose your Engine
Engine Starter
From $495: ten targets in one lane, delivered in five business days.
Engine Complete
$995: up to thirty targets across all six lanes, includes a re-scan at 90 days to prove movement.
Fixed scope. Delivered in your dashboard in five business days. No meetings required. One written follow-up question each way.
Request an Engine