Your Authority Engine

A curated target list, built by a human PR expert, with contacts and insights.

Not a media database. Ten to thirty targets chosen from your scan: the outlets, top 10 lists, partner sites, stages and awards AI already cites in your category, each with the contact, the angle that fits, the deadline and the cost.

Your Diagnosis scorecard tells you what to earn. The Engine tells you exactly who, how and by when.

Every Engine starts from the questions your buying committee asks, simulated and directional first, verified by real buyers when you choose.

Northwind CyberManaged cybersecurity ยท CanadaRequest an Engine

Lane 1

Journalists

10 targets
NameOutletBeatContactAngleStatus
Mara Chen

Covered your competitor's funding in March; pitch the mid-market angle, not the product.

SecureOps ReviewAI cites this outlet in your categoryMid-market cybermara@example.comSecurity operations without enterprise overheadPitched
Evan Brooks

Uses practitioner data in every feature; lead with your response-time benchmark.

CyberTrade WeeklyAI cites this outlet in your categoryChannel securityevan@example.comHow partners reduce breach response timeNot started
Priya Raman

Frequently quotes operators rather than vendors; offer your customer as the source.

The CISO LedgerAI cites this outlet in your categoryBuyer strategypriya@example.comThe hidden cost of oversized security stacksPlaced
Noah Feld

Recently asked for contributed checklists and accepts concise practitioner pitches.

Cloud Defense JournalCloud risknoah@example.comA practical cloud-control checklistNot started
Tessa Ward

Your Canadian footprint makes the regional evidence stronger than a broad product story.

Security Channel CanadaAI cites this outlet in your categoryCanadian MSPstessa@example.comWhat Canadian mid-market buyers need from MSPsPitched
Julian Price

Writes narrowly scoped explainers; propose three overlooked controls with evidence.

Identity BriefingIdentity and accessjulian@example.comIdentity controls growing firms overlookNot started
Sofia Grant

Needs a wider business trend; bring aggregated buyer evidence, not a company announcement.

The Business LedgerAI cites this outlet in your categoryTechnologysofia@example.comWhy mid-sized firms are changing cyber buyingPitched
Daniel Hart

Connect the story to governance and cost rather than technical features.

National CommerceEnterprise and policydaniel@example.comCyber resilience as a board-level operating issueNot started
Amelia Stone

A customer-led case study gives this the human consequence her column needs.

The Daily RecordAI cites this outlet in your categoryBusiness innovationamelia@example.comThe security gap facing growing businessesPlaced
Marcus Lee

He compares categories; offer a neutral buying framework and disclose your perspective.

Market CurrentB2B technologymarcus@example.comWhat buyers misunderstand about managed securityNot started

Lane 2

Top 10 lists

5 targets
ListEditorContactPlacement costDeadlineStatus
Top Canadian Cybersecurity Firms

Northwind meets the geography and company-size criteria; submit the customer proof first.

Leah Morganleah@example.com$0RollingPitched
10 Security Partners for Growing Teams

Editorial inclusion is free; the paid package adds distribution but does not affect ranking.

Owen Blakeowen@example.com$450 sponsorship optionNov. 14Not started
Best Managed Security Providers

The methodology rewards third-party reviews; secure two fresh customer references before applying.

Rina Patelrina@example.com$0Jan. 20Placed
Cyber Tools Mid-Market Buyers Trust

Pitch the verified outcomes for the unpaid shortlist; treat the profile upgrade separately.

Cameron Wellscameron@example.com$750 profile upgradeRollingNot started
Canada's Security Companies to Watch

The editor favors expansion evidence; lead with retention and regional hiring.

Ana Royana@example.com$0Feb. 28Pitched

Lane 3

Partner and association sites

5 targets
SiteContactFeeWhat to ask forStatus
Canadian Cyber Alliance

Its member pages appear in category answers; ask for a detailed expertise description.

partners@example.comAI cites this outlet in your category$600/yearMember profile and expert directory listingPlaced
Mid-Market Technology Council

A neutral guide on evaluating providers fits its editorial calendar next quarter.

editor@example.com$0 for membersContributed buyer guidePitched
Cloud Partner Network

The solution directory is cited more often than partner news; prioritize the permanent profile.

alliances@example.comAI cites this outlet in your category$1,200/yearVerified solution pageNot started
Ontario Business Security Forum

Package your existing checklist as a non-promotional resource for members.

programs@example.com$350/yearResource-library inclusionNot started
B2B Trust Coalition

Its standards pages rank for trust questions; connect your evidence directly to the framework.

membership@example.comAI cites this outlet in your category$900/yearCase study and standards profilePitched

Lane 4

Speaking stages

4 targets
EventCFP contactDeadlineCostStatus
Secure Growth Summit

The audience is your exact buyer; propose a customer-led session on avoiding tool sprawl.

cfp@example.comOct. 18$0Pitched
Canadian CISO Exchange

Panels are invitation-led, but its research chair accepts benchmark data for consideration.

program@example.comAI cites this outlet in your categoryDec. 2$0Not started
Mid-Market Cloud Forum

Submit to the editorial track first; use the partner track only if the topic is rejected.

speakers@example.comJan. 12$500 partner trackNot started
Risk Leaders Toronto

A local customer and a practical incident lesson would fit its short evening format.

events@example.comRolling$0Placed

Lane 5

Awards

4 targets
AwardFeeDeadlineWhy it's citedStatus
Canadian Cyber Excellence Awards

Enter the customer impact category; the product category is crowded and less relevant.

$395AI cites this outlet in your categoryNov. 30Established category pages and named judgesNot started
B2B Trust Innovators

Your strongest proof is the documented reduction in response time, not feature breadth.

$0Jan. 15Transparent criteria and durable winner profilesPitched
Mid-Market Security 50

The judges weight growth and customer retention; gather both metrics before submitting.

$250AI cites this outlet in your categoryFeb. 8Annual list frequently referenced by trade outletsPlaced
Partner Impact Awards

Submit jointly with your strongest channel partner to make the outcome credible.

$150Mar. 1Winner stories syndicated by association partnersNot started

Lane 6

B2B influencers

3 targets
NamePlatformContactAngleStatus
Jules Mercer

Their audience responds to practical diagrams; offer anonymized decision data for a carousel.

LinkedInjules@example.comA teardown of the mid-market security buying processPitched
Samira Holt

She accepts expert commentary, but only when it includes numbers and a clear counterpoint.

Risk Signals newsletterAI cites this outlet in your categorysamira@example.comWhy smaller teams need a different security stackNot started
Theo Park

A contrarian operator story fits his interview format better than a trend prediction.

The Secure Operator podcasttheo@example.comWhat enterprise security advice gets wrong for growing firmsPlaced

Export your targets to CSV or your mailing tool.

Engine Starter

From $495: ten targets in one lane, delivered in five business days.

Engine Complete

$995: up to thirty targets across all six lanes, includes a re-scan at 90 days to prove movement.

Fixed scope. Delivered in your dashboard in five business days. No meetings required. One written follow-up question each way.

Request an Engine